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ROWE IS THE NEW PRODUCT LINE OF THE GERMAN COMPANY ROHM AND WERNER WHICH IS A RENOMATED FAMILY RUN BUSINESS. ROWE OFFERS CLEANING PRODUCTS FOR THE ENVIRONMENTALLY CONSCIOUS HOUSEHOLD

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THE CONCEPT OF ROWE COMBINES ECOLOGICAL CLEANING PRODUCTS WITH THE LOCATION OF THE TARGETED CUSTOMER:  EUROPEAN FASHION METROPOLES. THEIR TASTES, COLOUR PALETTES AND FRAGRANCES. 

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BRIEF WAS TO DEVELOP A CONSIDERED AND TIMELESS BRAND IDENTITY AND FIRST PACKAGING DESIGN TO START THE NEW PRODUCT LINE

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